Role Overview

We are looking for a data-driven and creative ASO Associate to drive organic growth for our portfolio of mobile games. You will be responsible for the end-to-end visibility of our titles on the Google Play Store and Apple App Store. Working closely with our Head of Marketing, you will turn market trends into actionable growth strategies and ensure our store presence is world-class.

Core Responsibilities

Strategy & Growth: Plan and implement ASO strategies to increase organic downloads and improve category rankings across Android and iOS.
Store Management: Create, manage, and optimize store listings, including titles, descriptions, and metadata.
Testing & Optimization: Lead the execution of A/B tests (Google Play Experiments / CPP) for icons, screenshots, and videos to improve CVR.
Live Ops & Events: Coordinate and execute Store Presence for Live Ops, seasonal festivals, and promotional events (In-App Events on iOS and Promotional Content on Play Store).
Creative Briefing: Conduct market research and competitor analysis to provide data-backed references and briefs for the design and video teams.
Keyword Intelligence: Perform ongoing keyword research, tracking, and optimization to capture high-intent search traffic.
Monitoring: Track and report on organic performance KPIs, keyword rankings, and the impact of ASO updates.

Required Skill Set & Qualifications

Experience: 1–5 years of experience in App Store Optimization (specifically for mobile games is a plus).
Platform Expertise: Deep understanding of Google Play Console and Apple App Store Connect.
Analytical Skills: Proficiency in ASO tools (e.g., AppTweak, Sensor Tower, , Data.ai) and Excel/Google Sheets.
Creative Eye: Ability to distinguish between "good" and "high-converting" game assets.
Communication: Strong ability to translate data into clear instructions for Graphic Designers and Video Creators.
Language: Excellent copywriting skills with an understanding of how to weave keywords naturally into descriptions.

Bonus Points (Optional)

Knowledge of how Paid UA (Google/Meta Ads) impacts organic "halos."
Experience with Apple Search Ads (ASA) for keyword discovery.
Experience in the "Social Casino", “Casual”, “Hyper Casual” and "Puzzle" game genres.