Job Brief

SEO Executive

We are seeking a highly motivated and skilled SEO Executive to join our dynamic team. The ideal candidate will have a strong understanding of search engine optimization principles and a passion for driving organic growth. You will be responsible for developing and implementing effective SEO strategies to improve website visibility and drive traffic.

Responsibilities

1. Comprehensive Keyword Research and Analysis:

· Conduct in-depth keyword research using industry-leading tools and techniques.

· Analyze competitor keyword strategies to identify untapped opportunities.

· Optimize keyword selection for maximum search engine visibility and user intent.

2. Advanced On-Page Optimization:

· Implement advanced on-page SEO techniques, including semantic optimization and structured data markup.

· Optimize title tags, meta descriptions, header tags, and content for targeted keywords.

· Ensure website structure and internal linking are optimized for search engines and user experience.

3. Content Strategy and Optimization:

· Develop and implement a comprehensive content strategy aligned with business objectives.

· Create high-quality, SEO-optimized content, including blog posts, articles, product descriptions, and landing pages.

· Optimize existing content for better search engine rankings and user engagement.

4. Strategic Link Building:

· Build high-quality, relevant backlinks from authoritative websites using advanced techniques.

· Leverage guest posting, broken link building, and outreach to acquire valuable backlinks.

· Monitor and manage the link profile to maintain a healthy and diverse backlink portfolio.

5. Technical SEO Expertise:

· Conduct thorough technical SEO audits to identify and address website issues.

· Optimize website performance for faster loading times and improved user experience.

· Collaborate with development teams to ensure SEO best practices are implemented during website updates.

6. Data-Driven SEO:

· Utilize advanced analytics tools to track website performance and identify optimization opportunities.

· Analyze key SEO metrics, including organic traffic, keyword rankings, conversions, and user behavior.

· Generate actionable insights and recommendations based on data analysis.

7. Social Media Integration:

· Develop and execute a social media strategy that complements SEO efforts.

· Create and share engaging content across relevant social media platforms.

· Optimize social media profiles for search engines and drive traffic to the website.

8. Stay Updated on SEO Trends:

· Continuously stay informed about industry trends, algorithm updates, and emerging SEO technologies.

· Adapt SEO strategies to align with evolving search engine guidelines and user behavior.

Key Performance Areas (KPAs)

· Traffic Growth: Drive significant increases in organic traffic to the website.

· Keyword Ranking: Consistently improve keyword rankings for targeted terms.

· Backlink Quality and Quantity: Acquire high-quality backlinks from reputable websites.

· Content Engagement: Enhance user engagement metrics, such as time on page and bounce rate.

· Technical SEO Health: Ensure the website is technically optimized and performs well in search engines.

· Conversion Optimization: Collaborate with marketing teams to improve conversion rates.

Key Performance Indicators (KPIs)

· Organic Traffic Growth: Monthly percentage increase in organic traffic.

· Keyword Ranking Improvement: Number of keywords ranking in the top 3 positions.

· Backlink Quality: Authority and relevance of acquired backlinks.

· Content Engagement Metrics: Average time on page, pages per session, and bounce rate.

· Technical SEO Metrics: Page load time, mobile-friendliness, and crawl error rate.

· Conversion Rate: Percentage increase in conversion rates on targeted pages.

· Reporting Accuracy and Timeliness: Timely and accurate delivery of SEO performance reports.

Additional Considerations

Required Skills:

· Experience with local SEO or international SEO is a plus.

· Minimum of 1 year of experience.

· Knowledge of SEO tools such as SEranking, Ahrefs, SEMrush, SEranking or Moz.

· Strong understanding of search engine algorithms and best practices

· Strong analytical and problem-solving skills.

· Excellent communication and interpersonal skills.

· Ability to work independently and as part of a team.