Job brief

We are looking for a talented content writer who will produce written content that will help our clients achieve their goals. You will be working closely with our marketing team to develop content strategies. Your basic responsibilities include researching, writing content for both digital platforms and in print, proofreading, and editing. As a content writer, you are also expected to write SEO-friendly content to drive traffic and improve search rankings.

Content Writer Responsibilities

· Research and organize sources and information.

· Collaborate and brainstorm with the team for new strategies and ideas.

· Write well-researched and keyword-driven content to boost organic traffic.

· Create optimized, engaging title tags and meta descriptions to increase click-through rate.

· Create clear and innovative headlines and body copy.

· Produce high-quality blog posts on industry-relevant topics and address user queries in detail.

· Write a wide variety of topics for websites, blogs, social media, case studies, whitepapers, banners, etc.

· Create, execute, and maintain a content calendar.

· Ensure consistency in writing style, fonts, images, and tone.

· Collaborate with designers and developers to align written content with the brand.

· Edit and proofread content produced by other team members.

Key Performance Indicators (KPIs)

· Increase in organic website traffic

· Improved search engine rankings

· Higher engagement rates on social media

· Positive feedback from readers

· Timely delivery of content

Key Performance Areas (KPAs)

· Content quality and relevance

· SEO optimization

· Content calendar adherence

· Collaboration with team members

· Meeting deadlines

Content Writer Qualification

· Proven experience as a Content Writer, Copywriter, or similar role.

· Bachelor’s degree in English, Journalism, or a related field.

· Minimum of 2 years of experience in content writing and editing.

· Familiarity with content management systems, such as WordPress, Drupal, or Joomla.

· Solid understanding of SEO principles and content optimization techniques.

· A strong portfolio showcasing published articles and writing styles.

· Proficiency in MS Office.

· Excellent English writing and editing skills.

· Outstanding multi-tasking and communication skills.